All researchers have digital files that they produce and take care of as part of their research, but some groups have more formal needs to manage those assets in a comprehensive way. Digital Asset Management is a formal set of activities associated with the creation, cataloguing, storing, retrieving and backing up of these (digital) assets:
- File management
- Metadata management
- Policy tracking and enforcement
A Digital Asset Management System (or DAMS) is a software system that is used by organizations like libraries, museums, and even marketing teams that need an end-to-end system to manage their digital assets. Such a system can help address the following challenges:
- The value of digital assets is growing.
- The quantity of digital assets is growing.
- Policies and access rights need to be enforced.
- Many organizations are increasingly using images for multiple purposes (exhibitions, web sites, calendars, and email campaigns)
- Specialists in such areas have different needs.
- Digital asset consumers (you and me) need help finding the right version of files.